“Lovable” and “Daisy Dee” are our flagship brands. Our brand “Lovable” is amongst the top three most preferred brand in women’s innerwear in India (Source: CARE Report).As part of our growth strategy, we have diversified our portfolio of brands and acquired brands like “Daisy Dee” from Maxwell Industries Limited through a memorandum of understanding dated March 18, 2004 to cater the mid segment market in India and also acquired the brand “College Style” from Levitus Trading Limited, Hong Kong through a deed of assignment dated March 17, 2009 to cater to the young segment of India. Our Company has also in the past marketed the “Vanity Fair” brand of women’s innerwear garments, which was licensed from VF Corporation Inc., USA.
Our Company’s core competency lies in understanding the prevailing trends in the women’s innerwear market and the buying preferences of our customers and accordingly manufacturing quality innerwear garments to assure our customers of product quality and fit consistency in trendy women’s innerwear. In addition, our competency also lies in identifying the gaps and foraying into the untapped women’s innerwear market segments with unique products. In the year 1995 our Company identified that the Indian market was developing and there was potential for launching and sustaining a premium women’s innerwear brand and pursuant to a license agreement with Lovable World Trading Company, USA (“LWTC”) we acquired the technical expertise for producing international standard innerwear for women. Our Company has its design studio since 1996. It was started and managed by our designers who were trained in the women’s innerwear design at Lovable USA’s studio in Atlanta.
We believe our Company has been successful in establishing one of the first international women’s innerwear brand in the Indian market.